The Art Of Making It Look Great With Commercial Photography


There are many strategies a business can use to improve their overall image and one of these is to use commercial photography. Here are just a few of the reasons you will make your business look great with commercial photography.

Professional Marketing Materials

Choosing the right marketing materials is an important element of your overall marketing plan. The use of advertisements and promotional materials will help you to grow your business, attract customers and let people know all about what you have to offer. The use of photography can take these materials to the next level and make you look like a modern and professional business. Some of the materials you may wish to include photographs on include pamphlets, advertisements, flyers, banners, billboards, promotional stands and leaflets.

First Impressions Count

When it comes to promoting your business, first impressions really do count. Based on their initial impression, people will often make a snap decision about whether they are interested in hiring your services or using your products. Hiring a commercial photograph will give you a chance to include images in your materials that show what you have to offer at its best and this will help to draw custom to your business. On the other hand, lack of images or photographs of poor quality will give a bad impression of your company.

Attract Attention

While the text you include in any marketing materials is important and will provide relevant information about your business, the use of photographs will make them more appealing. A good quality image is eye-catching and is much more likely to attract the attention of potential customers than materials that contain only text. When your marketing materials are displayed in areas alongside competitors, your professional photographs will make you stand out from the rest.

Connect with Customers

Simply having information is often not enough for a potential customer to want to use your business; they need to feel some connection with you, your products or your services. The use of photographs is a great way to achieve this. You can show yourself and other members of the team at work and add real images of your products or customers enjoying your services. These will allow potential customers to connect with you and this, in turn, increases the likelihood of future sales.

Business Websites

Most companies have a website in the modern business world as it is a great way to broaden your market and increase sales. Using images on your website will encourage people to spend longer looking at the different pages of your site. Also, it is a simple way to show online customers your products and services at the click of a mouse. It is essential that any photographs you use on your website are professional and create the right impression to customers. So, using a commercial photographer will ensure that you have only the best images on display.

These are just some of the reasons you should consider hiring a professional to provide you with commercial photography to use on your marketing materials and website. Having the best photographs possible is vital if you want your marketing campaign to be a success.

Drone Photography Tips


1. Chесk thе wеаthеr report

Although ѕunnу days аrе vаluеd іn рhоtоgrарhу, оvеrсаѕt, rаіnу оr сlоudу days can аlѕо provide уоu wіth орроrtunіtіеѕ to tаkе a unіԛuе ѕhоt. Onе оf thе easiest ѕtерѕ уоu саn tаkе tо іmрrоvе уоur аеrіаl рhоtоgrарhѕ іѕ tо сhесk thе weather fоrесаѕt bеfоrе vеnturіng outside. Just like with grоund bаѕеd рhоtоѕ, сарturіng the ѕсеnеrу on a ѕunnу dау wіll yield bеttеr соlоurѕ, ѕhаdеѕ аnd highlights. Mоrе ѕun mеаnѕ mоrе lіght аnd thеrеfоrе hіghеr quality рhоtоgrарhѕ.

Hоwеvеr, do not оvеrlооk аn оvеrсаѕt dау, ѕunrіѕеѕ and glооmу dауѕ аѕ thеѕе may рrоvіdе уоu wіth ѕоmе excellent dramatic рhоtоѕ whісh уоu саn lаtеr mаnірulаtе wіth filters tо уоur оwn аdvаntаgе.

Lіght is important, but еvеn mоrе іmроrtаnt аrе thе wіndу соndіtіоnѕ. Anу рrоfеѕѕіоnаl рhоtоgrарhеr knоwѕ that a tripod іѕ a рrеrеԛuіѕіtе when going оn photoshoots. Whеn flying a drоnе, wе haven’t gоt thе luxurу оf using a trіроd, but wе саn ensure maximum ѕtаbіlіѕаtіоn bу flying on a non-windy day. Yоu really nееd a calm day wіth <5 mph wіndѕ to mаkе іt еаѕу fоr уоurѕеlf аnd fly your drone without аnу рrоblеmѕ.

2. Choose a focal point

Focal роіntѕ саn bе аnуthіng frоm rосk fоrmаtіоnѕ, tо аnіmаlѕ, wаtеrfаllѕ оr buіldіngѕ. I rесоmmеnd еxреrіmеntіng wіth dіffеrеnt types of fосаl роіntѕ untіl уоu find thе оnе уоu аrе mоѕt соmfоrtаblе wіth uѕіng. It mаttеrѕ both whаt аnd where the fосаl роіnt is. Yоu саn uѕе thе rulе оf thіrdѕ tо gain an іdеа of whеrе thе focal point wоuld lооk mоѕt suitable in thе рhоtо.

3. Consider the sky

Anоthеr important fасtоr is thе ѕkу, especially if уоu аrе uѕіng your drоnе to tаkе a lаndѕсаре рhоtо. Whаt dоеѕ thе ѕkу lооk lіkе? Iѕ іt bоrіng аnd bland? If so, уоu may сhооѕе tо tаkе lеѕѕ оf thе ѕkу іn your photo аnd focus more оn the foreground. On thе оthеr hаnd, if the ѕkу hаѕ еxсіtіng соlоurѕ and сlоud fоrmаtіоnѕ, уоu may choose tо fіll аt lеаѕt hаlf the рhоtо wіth уоur sky and the clouds.

4. Wаtсh оut fоr thе Gоldеn Hоurѕ

Mаnу рhоtоgrарhеrѕ rеfuѕе to ѕhооt durіng the dау аnd іnѕtеаd wаіt fоr thе реrіоd ѕhоrtlу аftеr ѕunrіѕе or bеfоrе ѕunѕеt tо сарturе thе bеѕt reds and ѕоft соlоurѕ. When ѕhооtіng lаndѕсареѕ аnd аеrіаl city vіеwѕ, thіѕ is thе time whеn thе ѕсеnеrу rеаllу соmеѕ tо lіfе. It іѕ аlѕо whеn thе city bесоmеѕ mоrе асtіvе than еvеr and іѕ іdеаl if уоu аrе lооkіng to сарturе ѕоmе motion іn уоur photos.

5. Gеt the Right Drоnе Camera

Thе best drоnе with саmеrа уоu саn buy at thе mоmеnt is thе DJI Inѕріrе 1. If уоu have thе $2,500+ funds, thеn I fully recommend іt. We asked a friend with a drone filming company how important camera quality really is. His answer was simple: “It’s all about the picture. The drone might seem like important technology, but it’s just an enabler – if the picture isn’t 100%, then why bother”. Hоwеvеr, іf you аrе nоt уеt prepared tо ѕреnd ѕо muсh on a drone thеn уоu ѕtіll hаvе twо grеаt орtіоnѕ:

DJI Phаntоm 3 Prоfеѕѕіоnаl: The 4K Camera аnd thе rеvоlutіоnаrу Lіghtbrіdgе соnnесtіоn and іnсrеаѕеd ѕtаbіlіtу оf this drоnе іѕ a nо brаіnеr. Yоu can flу іt furthеr and tаkе clearer vіdеоѕ аnd рhоtоgrарhѕ than wіth аnу оf the previous DJI Phantom drоnеѕ.

DJI Phаntоm 2 with H3-3D Drone gіmbаl + GоPrо Hero 3: At $699, thіѕ is probably thе сhеареѕt drоnе I wоuld rесоmmеnd іf you are ѕеrіоuѕ about drоnе рhоtоgrарhу. Yоu can either gо fоr the GоPrо Hеrо 3 or thе Hеrо 4, аѕ there іѕn’t muсh dіffеrеnсе bеtwееn thе twо. Thе H3-3D Zеnmuѕе 3-axis drоnе gіmbаl is however whаt mаkеѕ thіѕ drоnе ideal fоr аеrіаl photos and vіdеоѕ аѕ іt рrоvіdеѕ unrіvаllеd ѕtаbіlіtу and reduced camera vіbrаtіоn for thе price – think of the gіmbаl аѕ a ѕhосk аbѕоrbеr.

You Can Learn Video Marketing By Following These Tips

Compared with other marketing tactics, videos can be even more engaging and effective. However, success requires money, effort and initiative. If you want others to view your business in a positive way, however, video marketing is the way to go. If you’re thinking about video marketing, this article can guide you in the right path.

Marketing videos are best left short and sweet, focused only on the point you wish to make. No one wants to wait for you to spill the beans. If you need a long video, think about spreading it over several shorter chapter style installments.

Make as many videos as you can. It is wise to upload new video content often in order to keep things fresh for your visitors. This can draw in additional viewers as you’ll be exploring a diverse number of topics, too.

YouTube has excellent editing features. One tool allows you to put annotations into your creation. You can provide a discount code, additional information or your URL this way.

Make sure you understand that making your videos is only half the battle. You have to also promote your videos. You’ll get more clickthroughs with good marketing techniques. You might have made the greatest video in the world, but people need to know where to find it.

You do not have to have a professional record your video for you. You do not have to have a professional camera to do a video. You don’t even need the best script or a lot of confidence. You should try being natural and speaking as you normally do. If you do not want to be in the video, there are other options. A slideshow or a PowerPoint could also do the trick.

Bring your camera along to any professional event. Opportunities to interview niche experts will present themselves. Plus, viewers may find footage of the event interesting. Also, should you be speaking in public, it should be recorded.

You will keep people coming back to your site if your videos stay fresh and interesting. The only thing you’ll accomplish with dull, dishonest or shoddy video content is a loss of goodwill and a blow to your credibility. You want your viewers to be anxiously awaiting your next video. Intriguing content attracts more viewers.

If you don’t like making videos, other people can help you make them. Try holding a video contest in which you award the best ones with prizes. You can choose the winning video to promote your business on your sites.

When posting marketing videos on YouTube, be sure to moderate comments. Reading other viewers’ comments can influence someone’s opinion before they even view the video. If the majority of comments are spam, explicit or hateful, it may adversely impact your view count. Disabling the comments is always an option if moderation is not available.

As mentioned before, marketing through videos is a great way to stay connected with younger people. Everything you’ve learned from this article is fair game. Even if you try only a single tip, you will be pleased with the results and probably inspired to take the next step. Utilize these tips into your business campaign, and witness your sales skyrocket.

The Most Effective Tips For Video Marketing

Successful businesses are able to reach a large target audience through their marketing techniques. The Internet is your best option if you are looking for cost-efficient methods. Videos that are spread through the Internet will make sure that you reach a large range of people in a short period of time. The advice that follows can help.

Take screenshot of your site to include in the video you make. This helps viewers realize how you have your site designed. How-to videos can also benefit from screenshots. To include screenshots, simply save your screenshot to your desktop and then add it to your video using a video editing service.

Realize that making your marketing video is just the first part of your video marketing strategy. Additionally, you must do a great deal of promoting. Solid marketing of a video is sure to exponentially increase your clickthrough volume. Include nice content, but also ensure people know it is there.


Make videos tailored to your products; if certain ones are harder to use, make videos demonstrating their use. This will help resolve any problems your current customers have, and it will also encourage new customers to purchase your products because they know that you will answer their questions.

Always have interesting content. Make sure your videos are interesting or newsworthy. Millions of people visit YouTube every day, but people won’t watch your video if it doesn’t interest them. A lot of people want to watch videos that are relevant. Making your videos interesting is a great way to increase traffic.

Find the tone that you want for your videos and stick with it. Videos that are funny can actually be quite effective. Think about your product and the demographic you are striving for. Understanding your audience can really help you to grow your business successfully through video marketing.

People want honesty! Don’t waste your time and money touting a product, service or idea that you cannot personally stand behind. If you present a natural, authentic demeanor, folks will like the video that much more and are sure to return later for more.

Don’t skip over the video content analytics. Most video sites automatically collect information, including the number of times your video is watched and the geographic locations from which the traffic originates. Use the information you find to help you locate new customers.

Keep in mind that you are only human, and remember that it is okay to ask for some help. It can be hard to create interesting angles and ideas for current video marketing campaigns. Brainstorming with family, friends, and staff can help with idea generation for content focus. Do this on a regular basis so you can keep making them.

Make video responses to frequently asked questions. It is common to find text FAQs, but videos are even more dynamic. This also provides customers a choice of how they locate the answers to commonly asked questions.

You can begin immediately to create a successful video marketing campaign. You will discover the ability to develop a world-wide audience. Video marketing is cost-efficient and yields great results.

Take Video Marketing To The Next Level

If you own a company, you need to continue to think about marketing. If people don’t know you exist, they can’t do business with you. But you must do something to give you an leg up on your competition, and video marketing might be just the ticket. These video marketing tips can help.

Video marketing shouldn’t be scary. It is simple to create effective videos using only a quality camera and tripod. There are several things you can do on video including product demonstrations and talking about how the product in question is made.

It’s best to make as many videos as you can. Your viewers should be able to come back frequently and find something new each time. Also, this helps you speak about topics viewers may want to know more about.

If you use YouTube, use its editing features. Annotations are one such tool. Take advantage of this feature by including links, promotional offers and appealing coupon codes that are relevant to the product or service you are marketing.

Optimize your videos. Each video you make needs a unique title and description. It is also important that you include target keywords, as well. Contact information needs to show up in descriptions or the video so people are able to contact you.


Production value is not the most important consideration in producing your video marketing content. Spending a lot on making the video does not ensure good results. A lot of popular companies have used simple video to reap marketing gold.

If you wish to have a good video, a high production value isn’t always necessary. You don’t need professional gear if you can keep the image focused and balanced. It’s not even necessary to use fancy scripting, or to feel like you are in the know with what you’re doing. Relax, talk to the camera and edit what you do not need in your video, later. Indeed, this may not even be required. You can even just do a video of your computer screen.

When you are trying to use a video to get people to buy something, make sure you include a link that will take them to a page where they can do so. The link should be in the video player. When you do this, the link is still there if it is embedded somewhere else.

If you are hosting the video on your website, have a subscription form for your mailing list right below the video. This is a great way to keep them interested in what you’re selling.

Analyze your video’s statistics. Keep track of how many people watch your videos and how they found your content. Tap into the well of unknown customers by using the information provided by this data.

As you have learned a little more about using videos in marketing, you can apply some of these tips to your business. Video marketing is among the most effective methods in marketing a business, so increase your knowledge as much as possible, and apply what you have learned. If you do, you will be sure to make more profits.

Stumped By Video Marketing? These Tips Are Tops

A lot of people shop online and you should take advantage of this. A great technique to increase your customer base is through online videos. This article should provide all you need to know to get started.

Marketing through videos helps maintain contact with clients. You should ask customers to send you their questions about your products or on topics related to your industry and answer the best questions in a short weekly video. Free giveaways can be incentive for the questions.

Explore the different editing features to YouTube users. You can, for instance, add annotations to your video. This is a good time to put up a link and put in some information such as contact info.

Do not expect customers to watch a video that is longer than 20 minutes. You can go that long only if you’re doing a very in-depth how-to video. Simply talking to the audience to keep them informed or advertise a deal should not go over 10 minutes.


If product promotion is something you need, video marketing can be a helpful conduit. Video demonstrations are one of the best way to communicate about your product and get people interested in trying it out for themselves. A lot of potential customers will be convinced once they see a demonstration.

In video marketing, the window of opportunity in capturing your audience’s attention is very small. The first 15 seconds of your video are crucial. Have a ‘hook’ that will draw people in and entice them to watch more.

If you want people to purchase something, it is important to have a visible and working link. This link should actually be inside the actual video player. This way your link is always connected to your video, no matter where it ends up.

Your content submissions should be engaging as well as fresh. This will ensure viewer returns. Boring content does nothing except repel viewers, and that is not good for business. Always leave viewers wondering what you have up your sleeve for the next video. Interesting content drives up viewership.

Check your videos’ statistics on a regular basis. You can tell so many different things from the statistics that are provided. Use the information you find to help you locate new customers.

Do not place the brunt of video marketing on your shoulders. Sometimes you can hit a creative wall where nothing inspiring at all comes to mind. Hold a brainstorming session with a diverse group of people to generate the most interesting ideas. A regular idea session will keep your videos fresh and relevant to your customers.

Make a FAQ video for the most common questions. It helps to have an FAQ page on your site, but many people would rather watch a video. They can find out what they are interested in this way.

Now that you’ve read the above piece, you can see why video marketing is so helpful. Video marketing will allow you to reach out to a wide audience and even sell your products abroad. Simply make good use of the information gained above in order to create a brilliant video marketing plan.

Make Great Video Marketing With These Tips

Any business that wishes to succeed must market its services or products to a larger audience. Nowadays, it’s simple to do just that online. Videos that are spread through the Internet will make sure that you reach a large range of people in a short period of time. The advice that follows should be of benefit to you.

Make sure that you keep generating new video content regularly. Your viewers should be able to come back frequently and find something new each time. It also increases your visibility as you tap into new issues.

Keep your business relevant to today’s audiences through video marketing. You can ask that customers send in questions so you can create video responses. Those who have their questions asked should get a coupon or other reward.

The content of your video plays an essential role in its success. You do not have to have the best video camera in order to be seen by millions. People will sit through a mildly boring video if the information is relevant. Quality is still important, of course, so get the most from your money by investing in quality equipment. A professional, finished product is a must-have.

Online promotion is simple through video marketing. Potential customers will gain confidence in your products if you provide short demonstrations and how-tos. Actually seeing what the product does is a great way to get someone to purchase something.

You do not need to spend a fortune to create a high quality video. You don’t need to use professional equipment to make a great video. The video does need to be clear and free of shaking, however. You do not even need a really fancy script or excessive levels of confidence. Just act like you usually do and speak clearly to the camera. If you do not want to be in the video, there are other options. A slideshow or screencast can get the message across in some cases.

Don’t take your eye off the ball when you’re shooting your video. You don’t want to find yourself wandering too far away from the topic. Create a video outline, and stick to it. Stay focused and on topic and you will be more successful with video marketing.

Do not ignore YouTube. This is where you should base your campaign from. It is a free place to host videos. This is also a very popular website. It’s also second place as far as search engines go, and so it’s the most popular site for videos.

If you’re working on an ambitious video marketing piece, give others the opportunity to contribute. One of them may be comfortable talking on camera, so you won’t have to do it. It is a good idea to have several people be in the videos that you create.

You can begin immediately to create a successful video marketing campaign. Soon, you will be alluring customers from around the globe. Video marketing is among the simplest and most effective methods of business promotion.

How To Market Videos Online Successfully

Have you become a business owner? If you are, you probably understand the challenges of business promotion. It is very easy to spread your message with technology. Online video marketing is an excellent marketing strategy. Read this article for useful tips on video marketing.

If you’re creating a marketing video, make it concise and short. People have busy lives and will tune out if you make your videos too long and tedious. Give them the information quickly. Should the video seem too long, break it into smaller segments that can be watched at the viewer’s convenience.

You can’t have too many videos online. You should regularly make videos so that people come to expect something new from you when they are on your site. It gives you new topics so you are exposing yourself to different people.


Keep your business relevant to today’s audiences through video marketing. Encourage your current customers to ask questions about your services or products, and then answer some of them in a video. Provide free products to those who send you questions.

YouTube is the most popular sharing site, and is worthwhile for its video editing features and analytics alone. You can put annotations on a video, for instance. Perhaps you want to add some extra detail about the product, or you wish to promote it further with a special coupon code.

Choose good and well-thought out titles when starting to use video marketing. Make sure it relates to your video and is easy to remember. Your title will also give them an idea of what to expect from your video. Take the time to think of creative and relevant titles for successful video marketing.

Content is not all of a video’s success. You have to also promote your videos. How you market your videos is vitally important. Include quality information, but don’t be shy about letting others know what you have done.

Many people go online every day looking for directions on how to do things. When you make a “how-to video”, people interested in gaining that knowledge will watch it. Once they see you’re an expert, they’ll want to see what else you have to offer.

You should see if your friends and colleagues would like to get involved as well. Use someone who can handle being in a video. Make sure that they have a friendly demeanor, dress properly, and talk in a clear tone. If you have more than one employee or colleague who fits this description, then don’t be afraid to use each one.

If you do not feel confident in your ability to make videos, you can hire someone to create on your behalf. Run video contests and provide prizes to those who create the best videos. Let customers know ahead of time that the winning entry will be used to promote your business.

As you now are aware, marketing with video can be a great tool for publicizing your company. You may not be surprised to find that online video websites have millions of viewers each day. That is the reason you need to use them. Use these tips and before you know it you’ll have additional traffic and business.

Helpful Ideas To Inspire Your Video Marketing Efforts

You cannot pass on the opportunity to promote your business through videos. Video marketing can give you the competitive edge you need. The following article will provide you with useful tips and tricks you can put to immediate use in a marketing campaign featuring video!


Do not be intimidated by video marketing. Making videos is easy and all you need is a decent camera and a steady surface. You could take your audience through the production process of whatever product you sell, or simply talk to them one-on-one in a natural setting.

As you begin to make more videos, your following will increase. Posting new videos all the time will draw people to your site to see what new stuff you put up. As you cover more topics, you’ll attract a wider audience.

The better your content, the more likely it is that your videos will take off. You do not have to have the best video camera in order to be seen by millions. If the video has valuable information, people will watch it no matter what the production quality is. However, try to get the best quality video camera you can to make a video of good quality.

Make sure your videos have been optimized. Each video you make needs a unique title and description. These descriptions should include your primary keywords. Include links for your other forms of social media so that potential customers can find you.

Your titles are very important. The best titles will bring in new viewers. These titles are what will get your viewers interested in you. Therefore, spend a bit of time on your titles.

Decide on a consistent tone for your marketing videos. Funny videos that are quirky can be as good as videos on how to do something. You need to consider what you are offering your customers, as well as exactly which demographic you’re attempting to pull. Understanding your audience can really help you to grow your business successfully through video marketing.

People like honesty! Don’t waste your time and money touting a product, service or idea that you cannot personally stand behind. When you be yourself and deliver your message in all honesty, your viewers will enjoy your video more and will be more inclined to return to view more.

The more information you can gather from analytics and other Internet tools, the more you can improve on your current strategy. Take what you learn and improve upon your prior effort by refining your content and making your production a bit more professional.

A tripod is a valuable took for making professional-looking videos. A shaky camera is a good effect for artsy films but not for your video marketing campaign. For your videos, you’ll need a steady camera with good angle work. You only have a few seconds in which to convince viewers that it is worthwhile to watch your video, so make the most of those seconds!

Using video marketing can help you promote your business. Take what you have learned here and put your own unique spin on things. Keep in mind all the hard work that was put into creating your business. You should do this with your videos as well. It could be the next biggest thing to happen to your company!

Expert Advice About Running A Video Marketing Campaign

Are you the owner of an online business enterprise? Are you one of the millions of people who have yet to find the perfect marketing strategy? If that is the case, publishing videos on the web may be the perfect answer to your problems? If you develop and post online videos, it is possible to broaden your customer base and provide useful information. Continue reading further to help find the best technique.

Do not expect customers to watch a video that is longer than 20 minutes. If you’re doing a product demonstration, you can use up to around twenty minutes of video length to demonstrate all the bells and whistles. As a general rule, if you are advertising a deal or promotion, stay under ten minutes. You don’t want your viewers to get bored.

If you’re trying to sell a service or a product with your videos, then don’t forget to include a link that leads them somewhere that they can purchase it. If possible, include this link in the video player. This way your link is always connected to your video, no matter where it ends up.

The content you use needs to be interesting. When you are shooting videos, make them as intriguing and compelling as possible. Uploading your videos to YouTube will lead to increases in traffic, but only if the videos are worthwhile. The days of long, dull informercials is long gone. People now have higher standards for video content. You can continually increase your traffic by always providing interesting videos.

Bring a camera with you when you attend events such as trade shows, festivals or conventions. You may have an opportunity to talk to some people who are experts in your field, or you can just record your experiences. If you do any public speaking, be sure the event is recorded on video.

You cannot just put videos online and think they’ll go viral overnight. Email your family and friends, post a note on your Twitter and Facebook pages and put a notice up on your website. Awareness is only the first step.

The key to success in video marketing is to share it as widely as possible. Send it to family and friends through email. Post the video or a link on your blog. You can use the regular mail or email to let your current customers know about it. Finally, don’t overlook must-see video sharing opportunities like Facebook, YouTube and any other site where your target market spends time. You need to spread the word.

Your videos should be chock full of information and straight to the point. People online have very short attention spans these days online. Your videos should be no more than five minutes in length in order to prevent viewers from clicking off your video before it’s done. Nothing can shake customers’ attention and make them forget the good things like a distraction, glitch or dull moment.

Due to their popularity, almost everyone watches videos online. Effective businesses are utilizing more video marketing. You can put together a very effective video marketing campaign simply by utilizing some of the advice that has been provided to you here.

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